Ecommerce retailers have just one week left to prepare for the influx of customers expected to hit UK sites on Cyber Monday.
Monday December 3rd is expected to see over 100 million people visit UK retail sites, an increase of 36 per cent on the figures recorded for 2011, according to Experian Hitwise data.
In total, UK shoppers are expected to make 115 million visits to retail websites, spending a collective 15 million hours shopping online.
To make sure they capture the biggest share possible of this traffic, retailers should work at promoting their special offers over social media and via email newsletters.
"This will be the peak of pre-Christmas shopping in the UK so marketers need to make sure their campaigns are in place to maximise traffic on Cyber Monday.
"Understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to success this Christmas," James Murray, Digital Insight Manager at Experian Marketing Services, explained.
Using content marketing to enhance the shopping experience
It's important retailers remember the power of content when it comes to improving the shopping experience. Content marketing is not just about getting people to your site in the first place, but also encouraging them to take action once they arrive there.
Informative product descriptions, handy how to guides and FAQs, and strong customer service will all increase trust in your site and help encourage customers to convert. These should be supported by fresh relevant information pushed through social media to encourage continued brand engagement.
Experian's head of global research Bill Tancer explains: "To maximise their interaction with eager holiday shoppers, marketers will need to focus on providing a personalised and dynamic customer experience to remain relevant."
With just one week left until Cyber Monday, it's time to start pushing special offers and have a plan in place for any customer service issues that might arise.
Learn more about using social media for customer service on the ContentPlus blog.